January 7, 2012 Subject:
Drudgery in a new package
Lassez-faire seventies moms are serenaded by a male folksinger who re-assures them: Kids seem to keep on getting dirty, but you seem to keep it all in stride! In the past, if your kids looked like they just jumped in a dirt pile, it meant you were a bad and neglectful mother. But now you can let your kids get dirty and still be a good mom You get a lot more dirt with children, you get a lot more clean with New Tide! That's right, New Generation Tide, not the boring old Tide that your downtrodden mothers of the fifties used.
The ad cuts back and forth between kids in dirty clothes and idyllic scenes of a girl in a starched sundress and a group of altar boys. The kids can play in the dirt all they want, and all it takes is a trip to the washing machine to clean them up for a trip to Grandma and Grandpas. How does New Generation Tide differ from plain, old Tide? Probably a new box and some artificial color dumped into the detergent along with a higher price. And a new generation of gullible consumers eager to buy a product that assuages their anxieties about being a good parent.
August 28, 2009 Subject:
CAPS LOCK IS CRUISE CONTROL FOR COOL
Frankly, I found this commercial to be a harmless piece of fluff. Enjoyable fluff, but I don't see why anyone would try to examine it as if it was a David Lynch film (which it is not).
July 21, 2005 Subject:
Talking about My Generation
A sort of folksy singer sings about "you got a lot more dirt with children" and how can get a lot more clean with tide! This is a "new generation" tide, no idea what that means, actually, this is Tide XK, again, no idea what that means. Funny how the dirty kids are all playing football and just playing in the sand, and the clean kids, are, yes, church altar boys and girls with white dresses carrying flowers. Can you be a BIT more clearer in the class stereotyping? (EG Tide seems to clean your sins and lets you remain pure as opposed to dirty). Fascinating commercial (actually, this all was thought out when I was typing this). Highly reccomended!